Content Marketing Weekly #7 - Better Living with Better Landing Pages

October 17, 2013 | Content Marketing
Content Marketing Newsletter

And….. it’s Friday!

Well that came around quickly. Good sign? I think so. The weather just got a lot colder here in London, no doubt you’re enjoying the change of seasons wherever you are in the world. An unprecedented 7 links in this edition, I hope somewhere you find some inspiration or just plain useful information.

Hello blog reader – the following is from last week’s edition of Content Marketing Weekly. Subscribe in the box just at the top of the next column and you’ll receive this awesome content before everyone else. : )

This week:

  • Why your site navigation is confusing people
  • A load of landing page examples < my favourite this week!
  • An audience attention ‘cheat sheet’
  • Why Author Rank matters
  • Reasons why your content needs to include images
  • Why & How native content is the cure for mobile advertising
  • Doodles. As in hand drawn sketches. Of course.

Liking the newsletter? Like it on Facebook!

Enjoy, and have a great weekend
Al Cattell

Four Dangerous Navigation Approaches that Can Increase Cognitive Strain

Something on a more designer-y tip here. Content doesn’t live in a vacuum, it is affected by layout, navigation, device, etc etc. So here’s a (dry but useful) piece from the Nielsen Norman Group exploring how your website navigation is making life hard for people. Hard! Don’t do that, make it easier. Ahhhh yeah.

36 Creative Landing Page Design Examples – A Showcase and Conversion Critique

Seriously fell in love with this site this week. Go Canada. Unbounced has actually been around for a while but I had missed it. Their blog is absolutely chocka with how-to’s for conversion and landing pages. Check it out if you have a call to action on your site for your visitors – free trial, newsletter signup, buy the ebook, etc. You do have a call-to-action on your website, don’t you?

7 Content Marketing Tips: Your Audience Attention Cheat Sheet

This one has had a lot of mileage on the twitter-sphere this week, so you may have seen it. Then again, that’s what I’m here for, right? It’s long, and I can’t imagine you reading it thoroughly on your first click. But save it for future reference, for those days when you’re looking for some direction.

What author rank has to do with content marketing

Yeah yeah I know I’ve been talking about Google+ a bit lately. *Bangs Google+ Drum*. Here’s why:
Eric Schmidt, Google Chairman, recently said, “Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.”   

3 Reasons Why Your Content Needs to Include Images

There’s a whole load of reasons why you need to be more visual in your content creation and sharing – you should definitely include planning the visual hook in your content creation processes.  - Spoiler: contains image.

Native Content: The Cure For Mobile Advertising’s Woes 

This may be the second or third article I’ve shared form Contently in the last few weeks. But they are spot on with their content marketing content. The takeaway for this one: ‘Mobile’ is happening; the advertising tools which made money for Google and promoted businesses on desktop just aren’t working on smaller devices. So the trend is through more native content creation. Good explanation and examples of this here.

Hand-Sketching: Things You Didn’t Know Your Doodles Could Accomplish

And finally this week – a bit of positive reinforcement if you, like me, tend to prefer to sketch out ideas with a pen and paper. Doodle to your heart’s content! Just not in those meetings you’re meant to be paying attention in.

Thats all for now, see you next week!

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